Small Business Digital Marketing in 2017

If you are a small business, what is your digital marketing strategy? If you are not utilizing social networks, websites or email campaigns to promote your business, then you are a bit behind the times.  For those of us who have been privileged to run a business over the past two decades have seen drastic changes in the way businesses or brands are advertised.  Back in the day, magazine ads were the key.  For some industries, I believe this still may be a strong vehicle for brand awareness, but for many small businesses, there are other marketing methods that are less costly and very effective.

Chances are, if you are not utilizing the new delivery methods, like LinkedIn, Facebook, Twitter, SEO, email campaigns, etc., then you are also probably not reading this.  If you have a friend who fits this category, encourage them to get with the times and contact a business consultant that can help them through this process.   Check out this article from smallbiztrends.com: 70 percent of Small Businesses Plan to Increase Digital Marketing Spend.  This article has some interesting statistics and information on the subject digital marketing.   In short, according to the article, in 2017, 59% of those surveyed by GetResponse said they will utilize social networks, 50% will use mobile marketing, and 42% using email marketing.

Feel free to comment and let me know where you think the future of marketing is headed. Share this on LinkedIn and get the conversation started.

2 thoughts on “Small Business Digital Marketing in 2017”

  1. Managing spend for a Small Business Client is always interesting. I find most are ignoring it (sites are up but not managed) or are spending foolishly (no targeting on spend, even by location). The worst is when there is a dedicated “social media manager” that is just putting up posts. Anything digital has to be data driven and it’s rare when I find a smaller company that is doing it right.

    Is this something you think Xpanse will be getting into? A Dashboard product for management is always in demand I find.

    1. Thank you for the post. Your points are very valid. I believe that too many small businesses are stuck in the ways they’ve always done business and are not focusing enough on new industry trends. They can easily fall by the wayside (even after running successfully for years). Today, there are so many inexpensive ways to market a business and it is up to management to take advantage of them. I also agree that a business should not just put up posts that have no depth. Blog posts are a great way to attract visitors to your site. It is true that new content is well received by search engines, but just throwing a post alone with no real story is not enough. Posting a message that gets a conversation started is a much better approach. I think this can be done by sharing your opinions and allow people to agree or disagree.

      At Xpanse, my goal is to provide general business consulting. I want to get to the root of a problem and find a solution by introducing or upgrading operational systems (CRM’s, ERP for example) and designing a more efficient business workflow. Additionally, I can advise on marketing strategies and help others with some of the experiences that I have had. I also intend to build up a network of consultants that may specialize in particular areas and get my clients to the right people to execute a strategy that has been designed for them.

      Thanks again for your comments!

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